6 Ways To Ensure A Profitable & Smoother App Store Launch
Your dream project involves developing a brand new mobile app. But are your strategies in the right place? For launching an app-based startup, an app needs to solve a real-world issue, and that is what the app developers constantly keep on trying. They put their entire resources and time to come up with a great app.
Remember, nothing works without proper planning and so you must have your masterplan set before you go for your grand app launch.
Check The Basics First
Before you begin with your strategies, you need to follow the basics. Sit, relax and ask yourself a few questions:
- Do I have any unique marketing techniques ready?
- Why would the customers download my app?
- Will my app solve any pain point?
- Does my app have good features?
- Is the main market saturated with similar other apps?
Once you get all the answers to all these questions, go for extensive competitor research. Ignoring the competitor research part may lead to app failure. Start by searching what the competitors have named their app, why those apps are getting more installs, against which keywords the competitors are ranking and other aspects.
One of the most effective ways to look at the reviews that the competitors are getting. You can even check the Google forums and reviews. Also, you can check Quora where you can find real users.
So, make sure that you are creating a list of all the essential aspects that the competitors are doing. This is necessary to stay ahead in the race. Countless startups have repeated this grave mistake by investing thousands of dollars for building their apps only to find no users.
6 Key App Store Launch Strategies
Most of the developers fall into the trap of thinking that submitting their apps to the app stores is similar to normal app launch. No, it isn’t. Both are different. Often the app developers fall into this fallacy and finally realize their silly mistake when they get minimal downloads.
So, before you go for it, keep your mobile app launch strategy in place. Here are some of them:
1. Find Your App’s USP
A Unique selling proposition or USP is something which makes the app stand out in the crowd. This makes your app better than others. A USP which is captivating could tell the difference between a stagnant and thriving business.
It gives a prospective customer an idea of what your business is all about. That is the reason why you need to develop the best USP for your business.
2. Give Your App A Proper Name
Naming your app with your name or someone else’s name is ridiculous. First of all, it would never attract the user’s attention. Secondly, almost 13% of the users uninstall an app after the first trial.
Therefore, it is very much necessary to optimize your app with a legit name.
For instance, you are planning to develop a wallet-based app. It will be good if you use words related to ‘wallet’ as your app’s name.
3. Select The Right Keywords For App Store Optimization
Keywords help your brand to get discovered faster. So, it is important to choose the right keywords that work well with your app.
You just cannot afford to go wrong with this.
Do not hurry. Take your time and list out all the keywords. Experiment with them and find out the appropriate ones.
Now the next thing you need to do is to check the app’s ranking with the change of keywords. Keyword optimization ensures that your app gets more downloads.
4. Get An Enticing App Description
App description conveys a message of what your app is all about. When it is time to release your app, you have to plan it accordingly. You just go with a simple writeup describing your app’s features.
You need to think carefully about how beautifully you are going to come up with your app description. Potential customers always read the app description, regardless of whether they download it or not.
5. Go For Beta Testing
Another crucial step before you launch your app is to go for beta testing. This is the best way to know how well your app is performing with real-time users.
Why beta testing?
Beta testing is necessary for fixing bugs in your app. Also, it helps in eliminating the issues of loading time. Overall, it gets you with valuable feedback from your early users. While bugs get detected through beta testing, your mobile app developer could rework on it before the final launch.
6. Promote App Through Different Social Media Platform
Social medium is an effective platform for app promotion. The main idea here is to find the exact platform where you can find your audience. App promotion can be done extensively through various social media channels like Facebook, Linkedin, Youtube, Linkedin, Twitter and to name a few.
Even Reddit and Quora have proven to be quite useful for garnering eyeballs.
So, before your app launch, promote your app in those platforms where you will find heavy engagement.
If your budget is not that tight, then, of course, you can go for the paid ads part, especially through Pinterest, Instagram and Google ads, Youtube video ads, and so on.
Summing Up
Gaining a deeper understanding of your user’s requirements and pain points are the keys to building a successful app. However, implementing these 6 mobile app launch strategies will help you out even more, in developing a mind-boggling app, thus getting more downloads.
