Here are some eCommerce trends for the future :
1. Online Vs Retail: Bridging The Battle.
A staggering 79% of people buy goods online, In spite of what the above statistics suggest, 85% of consumers prefer to shop at brick and mortar stores.
This explains why more than 70% of people prefer physical Amazon stores over Online Shopping for Electronics, Apparel, Computers, Books, DVDs & more.
So many of the “online players “ will go offline and we will see an online-offline grid with many large players jumping into retail stores.
2. Social Shopping On The Rise:
More people will buy from social media and influencers.
In 2017 alone, sales through social media accounted for more than $6.5 billion. And given that having an account is free of cost, most brands use these platforms for advertisement in the form of posts with buying link below.
3. B2B On The Rise:
Expected to grow twice as higher as B2C by the end of 2020, eCommerce sales of the business to business is expected to hit 1.18 trillion dollars in the States alone. By the end of 2021, it is expected to reach 1.21 trillion dollars.
You can ask Alexa, Amazon’s personalised bot to track an order for you, place a new one, and track the past ones. Cortana, Google assistance, Siri, are other big players in this game while the debate of the best bot will never end, we can only tell you one thing: it is the future of eCommerce and won’t fade anytime soon.
5. Better Personalization
By using information like location, browsing history, previously bought items among many others, businesses are doing everything they can to show more relevant products to their customers.
6. Smartphones Are Winning
Buyers want the convenience of shopping right at their fingertips. While accounting for more than 175.4 billion dollars in revenue by the end of 2020, it is expected to grow as smart devices and the internet are becoming more easily accessible.
7. AR And VR:
Retailers can now showcase their products using a virtual showroom. To some extent, it eliminates the need for people to visit a physical showroom. This is not just convenient, but fun at the same time.
To read more click on the source article I wrote on this topic.
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