7 Killer Strategies for Launching your Mobile App on App Stores.
You finally designed a perfect Mobile app for which you have put a huge investment in terms of time, money and resources.
And you are all set for a grand app launch in the Google Play Store and iPhone app store. But do you have the right mobile app launch strategy in place?
If you are not aware there are already more than 4 million apps in the app store and many of them are going to compete with your app for the user’s space.
This means that having the right mobile app launch strategy can sometimes mean the difference between success and failure.
Remember you are selling your app to potential customers so App launch is a sales process in many ways.
Ideally, Your Mobile App launch strategy plan should begin even before you start building your app.
If you are not sure how you are gonna launch your app in the market and acquire new customers, you might be heading for trouble later on my friend.
First and foremost ask these few questions.
1. Do I have any Marketing or growth hacking techniques that I can use?
2. Do I have an App store launch strategy in place?
3. Ask WIIFMC, what’s in it for my customers? Why would they download my app?
4. Is my App really appealing and solving a pain point?
5. Do I have good features in my app?
6. Is the core market already saturated with similar apps?
Once you have got concrete answers to these questions, please do the competitors research and analysis.
Please, do not ignore the Research And Competitive Study Before App Launch.
You can start by seeing how your competitors have :
* Named their apps.
* What things made them memorable or caused more app downloads?
* What are the categories within the app store that your competitors are targeting?
* Against, which keywords are your competitors ranking high in the app store?
Create an excel sheet where you put your app and competitors apps and compare them against these 4 categories:
1. App category
2. Price
3. Features
4. Compatible devices
Another effective research method is to have a look at the customer reviews posted on the App Store or Play Store for your competitors, and also check out Google Reviews and Forums such as Quora where real users are hanging around.
The list of good and bad comments will help you understand the customer’s pain points.
So make a recurring feature list based on these factors and communicate the same to your product development team to stay one step ahead in the race.
Be meticulous my friend!
We have seen countless startups repeating this grave mistake, they invest 10 or sometimes 100’s of thousands of dollars to build their apps only to find there are no takers for their business idea.
Here are our 7 points app launch strategy that have worked for most of our clients (both startups and mid-size companies) to come up with their perfect launch for their Mobile Apps.
Step 1. Find your APP USP.
USP or unique selling proposition** of your mobile app is something that can make your app stand out amidst the huge app crowd.
Something that tells why your app is better than the others.
Like Temple Run, which has thousands of clones, but most of them don’t sell.
Some good examples of USP are :
USP of FedEx Corporation.
“When it absolutely, positively has to be there overnight”.
USP of M&Ms.
“The milk chocolate melts in your mouth, not in your hand. “
USP of Domino’s Pizza is that You get fresh, hot pizza delivered to your door in 30 minutes or less or it’s free.
So try coming out with a USP for your app as well.
Remember,
A captivating USP can spell the difference between a thriving business and a stagnant one.
Not only does it differentiate you from other service providers in your niche, but it also gives prospective customers a good idea of what to expect when working with you.
Because of this, you need to develop the best possible USP for your business.
Step 2. Have a Proper APP name.
This is a no Brainer but I see many making a mistake at it.
I have seen people naming their apps on their Parents names or daughters names.
Trust me it’s not a good idea if you are a small player.
With 13% of the users delete their app trying after once,
it is essential to optimize your app store with a proper app name.
It can be a combination or brand as well as the common search terms to enhance discoverability.
Say if you have developed or want to develop apps like Paytm wallet,
it might be good to use the phrase ‘mobile wallet’ or ‘wallet’ along with your brand name.
Remember only if you are Steve jobs try naming your Product after a Fruit.
Step 3. Select the Right Keywords for ASO.
Keywords help your app to get discovered faster,
so it is important to choose the keywords.
You cannot go wrong with it.
Experiment a little and see which keyword works for your app and which don’t.
Check their impact on your app ranking with the change of keywords.
If your app has a high ASO or App Store Optimisation.
it is a safe bet that your app will get more downloads.
Keyword optimization for the app store is an important step.
Here are the four ways to keep your ASO high for a smarter mobile app launch strategy.
Stick to a short title.
Write the best description in the first two sentences.
Select the perfect categories
Make it visually appealing
Step 4. Have a Great APP Description.
App Description allows conveying a clear message to the users through the App Store.
When it’s time to release,
you also have to think carefully about how you’re going to present it.
First impressions decide whether someone downloads your app or browses past to the next one.
Potential customers read the app description.
To help them decide whether your app is worth downloading your app description has to be enticing.
In other words, the more enticing the description is,
the better are your chances of getting featured in the App Store.
Step 5. Plan a beta test for your app.
Beta testing is a crucial step before launching your app.
This is the best way to know how well your app will perform with actual users.
Gaining a deep understanding of your users’ needs, the context of using the app, and pain points, are the keys to developing a successful app.
The beta release is to find bugs, test interactions, and loading time.
Beta Testing will let you gain some valuable feedback from the early users and fix bugs if there are any.
Your mobile app developers can even rework certain workflows and User Experiences based on the early test inputs.
Step 6. Promote your app in other channels
To promote your app, find channels like Linkedin, Youtube and Snapchat that can work for your app, the idea is to find the right platform where your ideal audience is hanging out.
You can also use forums for marketing your app.
Such as Quora and Reddit both can be useful to garner eyeballs, prior to launch.
Other marketing Channel includes:
Paid Ads especially Youtube video ads, Instagram and Pinterest and Google ads,
So depending on your audience, you choose your platforms.
And don’t forget In-store ads within Google and Apple Play stores.
Well,
So Are You Ready To Make Your Mobile app launch a Success?
Implement these 6 Point Mobile App Launch Strategies in App Stores and find your way to success.
P.S.
Follow me on medium, I write on topics like SaaS Marketing, Online Business and Growth Hacking Strategies.
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Thanks,
Ritesh Osta
I help Tech & Online Business Scale Fast.
