Goodwill and a good reputation compound faster than money.

2 min readNov 2, 2022

If you do good things for people and you’re known for being a good person, people will want to do business with you.

They’ll want to help you.
They’ll want to be associated with you.
They’ll want to be around you.

Money, on the other hand, doesn’t have that same effect.

Sure, it can buy you things, but it can’t buy goodwill.

It can’t buy you a good reputation.

I have seen many businesses fall, not because of money or execution issues but because of reputation issues.

So, to build something lasting, focus on building goodwill and a good reputation. It’ll pay off in the long run.

I read an article the other day about how the wealthy keep getting wealthier. And one of the things they talked about was how important it is to have a good reputation.

It’s not just about ensuring you don’t get in trouble or anything like that. It’s about providing people know you’re a good person and someone they can trust.

And that’s important.

So if you want to be wealthy, make sure you’re known for being a good person.

And that goodwill will compound. You’ll get more opportunities, more connections, and more resources.

So don’t underestimate the power of being a good person. It’s the best investment you can make.

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Ritesh Osta
I Help SaaS & B2B Scale Fast using Sales Funnel Strategies.




Helping B2B and SaaS companies increase sales velocity using Funnel Experience Framework. Visit to read more..