Top 7 Ecommerce Trends Of 2022
As we move into 2022, eCommerce will become more and more popular. Here are the top 7 trends that you need to be aware of:
1. Social Commerce
Social media platforms like Instagram, Facebook, and Snapchat are all getting in on the eCommerce action. More and more brands are creating shoppable posts and stories, making it easy for users to buy products without leaving their favorite social media app.
Consumers today expect a personalized shopping experience. They want recommendations tailored to their individual preferences and want to see relevant content. Therefore, brands that can provide a personalized experience will be the ones that thrive in the coming years.
3. Visual Search
With the rise of visual social media platforms like Pinterest and Instagram, it’s no surprise that visual search is on the rise. Consumers are becoming more and more comfortable searching for products using images rather than text.
4. Augmented Reality
Augmented Reality is starting to make its way into the eCommerce world. Brands are using AR to allow consumers to try on products before buying them, and some retailers are even using AR to create virtual showrooms.
5. Mobile Commerce
Mobile commerce is becoming increasingly important as consumers spend more and more time on their smartphones. Studies have shown that mobile commerce now accounts for over 60% of eCommerce traffic.
6. Subscription Services
Subscription services are becoming more and more popular, especially among millennials. These services allow consumers to receive products regularly without worrying about re-ordering.
Chatbots are starting to pop up everywhere, and for a good reason. They’re an efficient way to provide customer service, and they can help answer questions or upsell products. Chatbots are only going to become more prevalent in the coming years.
These are just a few of the top trends that you need to know as we move into 2022. So keep an eye on these trends and make sure you’re adapting your eCommerce strategy accordingly.
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